I’VE ALSO FOUND THAT THE BEST COMPANIES PAY ATTENTION TO AESTHETICS. THEY TAKE THE EXTRA TIME TO LAY OUT GRIDS AND PROPORTION THINGS APPROPRIATELY, AND IT SEEMS TO PAY OFF FOR THEM. I MEAN, BEYOND THE FUNCTIONAL BENEFITS, THE AESTHETIC COMMUNICATES SOMETHING ABOUT HOW THEY THINK OF THEMSELVES, THEIR SENSE OF DISCIPLINE IN ENGINEERING, HOW THEY RUN THEIR COMPANY, STUFF LIKE THAT.