THE ALLIANCE BETWEEN THE ECONOMY AND TECHNOLOGY ENDS UP LEAVING OUT WHAT IS NOT IN THEIR IMMEDIATE INTERESTS. THUS, ONE CAN ONLY EXPECT A FEW SUPERFICIAL STATEMENTS, SOME ISOLATED PHILANTHROPIC ACTIONS, OR EVEN EFFORTS TO SHOW SENSITIVITY TOWARDS THE ENVIRONMENT, WHEN, IN REALITY, ANY ATTEMPT BY SOCIAL ORGANIZATIONS TO CHANGE THINGS WILL BE SEEN AS AN EMBARRASSMENT CAUSED BY ROMANTIC UTOPIANS OR AS AN OBSTACLE TO BE OVERCOME.