TOO OFTEN, WE ARE CONDITIONED BY BANAL AND EPHEMERAL MODELS OF LIFE, WHICH PUSH US TO CHASE AFTER SUCCESS AT LOW COST, DISCREDITING SACRIFICE, INSTILLING THE IDEA THAT STUDYING IS USELESS IF IT DOES NOT IMMEDIATELY BRING SOMETHING CONCRETE. NO, STUDY IS USED TO ASK QUESTIONS, NOT TO BE ANAESTHETIZED BY BANALITY, TO SEEK MEANING IN LIFE. WE MUST DEMAND THE RIGHT NOT TO ALLOW THE MANY SIRENS THAT ARE CURRENTLY DIVERTING US FROM THIS RESEARCH TO PREVAIL.