WHEN THE HUMAN BEING PUTS HIMSELF AT THE CENTRE, HE ENDS UP GIVING ABSOLUTE PRIORITY TO HIS OCCASIONAL INTERESTS, AND EVERYTHING ELSE BECOMES RELATIVE. THEREFORE, IT IS NOT SURPRISING THAT, WITH THE OMNIPRESENCE OF THE TECHNOCRATIC PARADIGM AND THE CULT OF BOUNDLESS HUMAN POWER, THIS RELATIVISM IS DEVELOPING AMONG PEOPLE IN WHICH EVERYTHING THAT IS NOT IN THE IMMEDIATE PERSONAL INTEREST IS OF NO IMPORTANCE. THERE IS A LOGIC IN THIS THAT MAKES IT POSSIBLE TO UNDERSTAND HOW CERTAIN ATTITUDES, WHICH AT THE SAME TIME CAUSE ENVIRONMENTAL AND SOCIAL DEGRADATION, FEED EACH OTHER.